Content marketing is an excellent way to engage both your current customers as well as leads and prospects. Many business owners try marketing through writing content, either for blogs or newsletters, but give up because they find their efforts aren’t fruitful enough.
While 90 percent of marketing plans utilize content marketing as part of the overall strategy, most content marketing efforts go to waste. You simply need to rethink your efforts. Think quality before quantity and focus on content that will generate value for your brand in the long run. Make certain it’s relevant to both your business and your audience, and looks for ways to inspire people.